WHY WE EXIST
We’re different. We really are. Why? Because we care more about our clients’ success and the work, than agency profits. Granted profitability matters, but it doesn’t drive us, it follows us. We do great work and success follows. It has for seven years.
Angie Maddox and Mark Sorensen started the agency after years of working at large agencies owned by global holding companies. They were both very successful in their respected fields of PR and Advertising. They won awards, made clients happy and took home nice salaries, but it wasn’t enough. They missed the independent agency culture that both started their careers in.
They realized that holding companies create a culture of politics amongst their agencies. The agencies play nicely in front of the client, but then squable internally for the budget and not always what’s best for the clients’ business.
Angie managed a 45 person Consumer Practice team that spread across Atlanta, NYC and LA. She headed the Best Buy and Home Depot accounts for her PR agency. She collaborated with digital and advertising sister-agencies. She moved the needle for large businesses. Meanwhile, Mark was a creative at a large agency working on TV campaigns for AT&T, Capital One Banks, and any other client the agency put their best teams on. He learned about large agency operations and that it wasn’t necessarily great work that made it to a client, but work that was best maneuvered internally.
When Mark was back freelancing, and Seed Factory was just forming as a thought in his mind, the opportunity to do Werner Ladders’ first national TV commercial presented itself. Concepting and producing a commercial for the largest ladder manufacturer in the world is a great way to start an agency. It was then followed by the opportunity to become Werner’s PR agency. Done. An agency was up and running. (And we’re proud they are still our client.)
Today, we continue to exist for the sole purpose of doing great omni-channel work for national and regional manufacturers, CPGs and service providers.
Let’s talk. You’ll soon feel the passion we have for every client engagement.