We’ve had the opportunity to work with Werner Co. for more than three years now and today received news that a recent campaign won the FIRST place prize in Ragan’s 2015 PR Daily Awards for best Product Launch. Exciting news!
As background, Werner introduced an entirely new type of ladder to the market and through a collaboration with their team, ours and other partners, we kicked off an endeavor to introduce this new product through a multi-channel marketing approach. We were tasked with creating brand awareness and product preference with consumer home enthusiasts/DIYers. We also needed to demonstrate a clear product benefit in a simple, memorable way that provides an entertaining connection.
The huge success of this product launch has led to a product line expansion and the creation of a new ladder category. If you missed the link above that summarizes the elements of the campaign, click here.