TV & Video
STORYTELLING IN MOTION
Video plays exceptionally well for both B2B and B2C audiences, opening up opportunities for nearly any company, in any industry, to tell their story. At a high-level, we believe consumer audiences want to be entertained with story and B2B audiences want to be educated. For B2B the key is to not be boring.
Often times, with video case studies for example, you’ll need a person talking to camera–a testimonial. So what can you add to the story to make it more interesting? We always look to add B roll, and make sure the production quality is good—audio needs to be clear and the scene well lit. The quality of the camera matters and the final color and graphics help too.
Most video productions we handle in-house at the agency, while some of our larger TV commercials are managed through production companies with a director and talent of our choosing.
We’ve shot in Atlanta, LA, NYC, SF, Vancouver, Toronto, Kansas and a ton of smaller towns in between. Basically, we go where the story is best told.
If you would like some helpful video tips and considerations for your next video effort or social campaign, our collection of video blog posts can be found here.