Video Campaign for Nonprofit: From Pre-Production to Post-Production
We worked closely with our nonprofit client to produce a video campaign that helps dispel fiction from truth. We were brought on to create several videos that would be used to dispel myths and conspiracy theories that were getting attention in the news and online. The client had written the scripts, but needed a visual direction, style and treatment. They also needed an agency to guide them through the video production process.
Our agency presented multiple directions for how these video scripts could come to life—from animation options to full set-designs or interesting locations. We advised on the tone of the videos and if employees or actors would be used. We advised our clients through pre-production in a way that allowed everyone involved to be part of the process and know where the video production and post-production was headed.
Each video features a different person speaking to camera, includes a variety of planned shots, behind-the-scenes footage and text animation to keep the straight-forward messages interesting. The topics discussed were all educational in nature and highlighted the importance of bringing people together to take on crucial health challenges, aligning diverse interests and resources as well as the value of partner alignment and independence.
From an agency perspective, we’ve filmed and produced a variety of different video styles over the past twelve years – from documentary to TV commercials and animation. For these particular live-action videos, even though they may seem simple, every detail was fret over and managed. From visual concept and mood boards to casting and location, shoot day, editing and animation, all logistics were managed by our team as we collaborated with our clients every step of the way.
Are you looking for a video or content marketing agency to amplify your non-profit marketing efforts? Do you work with key stakeholders across multiple sectors, and have a need to promote your programs and health initiatives to potential partners and donors? Need a case study to raise awareness, while showcasing the results of your initiative? We help clients with marketing communications on many levels – from branding and design to video to strategic communications.
