Thought Leadership Successes

An integral part of our communications strategy we implement for our clients at Seed is thought leadership. For our manufacturing and building clients, it’s critical to position leaders within their companies as experts in their industries. We continually work with Atlas Roofing, one of our longest-standing clients, to share educational, thought-provoking content with their target audiences of architects, designers, contractors and engineers.

This winter, we secured thought leadership placements for Atlas in three influential building and architectural publications. And like any good PR team, we thrive off our client’s success and had to share some of the recent wins.

The Construction Specifier (Influencer Reach: 28k)

Written for professionals in construction specification professions, this peer-reviewed publication provides valuable content about all facets of commercial construction. As part of the February issue, the publication featured an article by Tom Robertson, Business Unit Manager for Atlas’ Roof and Wall Insulation Division, on the subject of polyiso insulation and the use of vapor retarders.

Building Enclosure (Influencer Reach: 15k)

Building Enclosure publishes educational and technical content for engineers, architects, designers and others involved in building enclosure specifications and design. The February issue featured the article “Using Polyiso Insulation as a WRB” from Tom Robertson. This article covered this topic comprehensively and included a recent Atlas project as an application example.

Licensed Architect (Influencer Reach: 7.5k)

Licensed Architect is the official publication of the Association of Licensed Architects, reaching professionals practicing throughout the Midwest and 21 other states. This publication featured a thought leadership article from Lance Williams, an architectural sales engineer at Atlas Roofing, in the February issue that covers exterior insulation performance.

If you’d like to see more examples of thought leadership and PR strategies we’ve implemented for our clients, check out some of our other recent case studies and follow us on LinkedIn.

If you’re looking to elevate your PR to the next level, Seed Factory would be happy to discuss. Call us at 404-996-4041 or send an email to

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