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If you Google “content marketing strategy”, you’ll find more than 980 million page results. It’s undoubtedly been a hot topic over the past few years and if you have a marketing role, you are probably asked continuously about the best content strategy and approach. For PR professionals, content strategy isn’t new, but instead another term... Read Post
I walked past a USA Today newspaper at Panera Bread and the cover story was something to the likes of, "Country's mood is optimistic about the economy". All of the clients and friends I ask, "How's it going?" usually reply with a "really busy". And I believe they are. Everyone I know seems to be... Read Post
Werner Ladders approached us to produce a web video that would run on espn.com and CBSsports.com during the March Madness NCAA Basketball Championship. The trick was that we only had three weeks to concept, present storyboards and produce it. It was exactly the type of challenge we wanted to have to get our new Atlanta… Read Post
We're so happy for our wonderful clients at Museum of Design Atlanta who just won a gold and bronze Addy Award for our work with them on the bathroom design exhibit and the Graphic Intervention Exhibit on international AIDS posters. We're so happy for our wonderful clients at Museum of Design Atlanta who just won... Read Post
Plain and simple, as an Atlanta advertising agency, we do what we can to help companion animals in our community. We have been fostering a dog who has spent the whole 8 months of her life in a shelter and recently got the chance to promote her on the local news. It was a fun… Read Post
Opening up the FastCompany.com site today, we saw our friend’s company being featured front and center. (Check it out here). He’s a former copywriter partner of ours that has left traditional advertising to start RecordSetter.com. He’s regularly featured on Jimmy Fallon and gets to be the official record referee for famous people like Cameron Diaz… Read Post
The nice thing about finally upgrading to an iPhone 4 from the 3GS, is that I cleaned out my photo album and found these photos from the last time we were producing a TV commercial in NYC. We've produced great TV commercials in Atlanta, Minneapolis, Toronto and Vancouver, but you still can't beat NYC or... Read Post
This is our first blog post which is really nothing more than saying we’ve staked our claim in the digital soil of the internets. Two solid days of building this site and we’re live with Google Analytics, a Flickr account and all. Heck, we even have a client! Thank you Alliance Theater for being our… Read Post