We don’t know of many U.S. advertising and creative agencies that have Highlight Reels. In the U.K. they call them “Showreels”, but I don’t think that’s a familiar term on this side of the pond. Production and post production companies have been using highlight reels for as long as I can remember, but ad agencies seem to go the traditional route with Case Study videos. Sure those work. A case study video gives a potential client all the facts, figures, insights and behind the scenes thinking that factored into the end product. But who wants traditional? Who wants a PBS documentary when they can get an MTV music video!? Well, not Seed Factory. That’s why we just finished a highlight reel that’s a pretty fun watch. No, it doesn’t let you understand our big ideas, strategy and planning capabilities in-depth, but it gives you a feel for what we can produce for you. Maybe we need to start cranking out some traditional case study videos next, but until then let’s go with the rock n’ roll.
