BIG AGENCY PR—BUT IN A NIMBLE PACKAGE
We work with the largest ladder manufacturer in the world, garnering millions of impressions through PR. We also work with category challengers in many other industries. As an Atlanta PR firm and integrated marketing agency, our Public Relations efforts help brands attract attention and garner coverage in the media. Our PR practice is run by agency owner, Angie Maddox so you can be confident in the senior level support your brand will get. She has led the consumer practice and served in senior roles for B2B and technology practices at national PR firms before starting Seed Factory. She managed a 40-person team for Best Buy’s PR agency, she was in the trenches with Microsoft for Y2K (remember the software worries of Y2K?), managed PR teams for a global agency’s Home Depot business and has led Seed Factory’s team on national clients like Werner Ladder, Anchor Hocking and Vibe Kayaks, garnering valuable results in the process.
From building a brand’s story to developing the messaging platform, we help build brand equity and quality impressions. With more than twenty years of experience working with national, trade and mainstream media, we know how to get your story told.
Strategy First – In the discovery and positioning stage, we identify customer insights and build a comprehensive strategy that supports corporate, brand and product channels.
Media & Influencer Engagement – Our seasoned team works with key influencers across traditional and non-traditional channels to establish 3rd party credibility and build your narrative.
Thought Leadership – From contributed bylines to speaking engagements to industry awards, we get your brand and/or product front and center.
Content Strategy – We build content that aligns with key PR initiatives and lives across multiple customer touch points. We utilize consistent visuals and messaging to tell the story. This consistency can be seen in editorial coverage and other marketing activations from social to email marketing and blog content.
Tradeshow activations – For every industry tradeshow and event, we will maximize the marketing and product teams’ time by getting in front of the key influencers. Through briefings, we make sure that key media and customers will understand your new products and see you as an industry expert.
Crisis Communications – While you can’t always plan for a crisis, you can be prepared. Let our team of well trained, problem-solving experts help guide your external communications strategy and approach.