Werner Ladders: TV
Werner Ladders is the oldest and largest producer of ladders in the U.S. For their first TV commercial, they came to Seed Factory to develop and produce a spot for a new innovative ladder, the first in its category. The commercial was originally slated to be an internet media buy on espn.com and cbssports.com, but a CBS Sports national cable buy during the NCAA Basketball tournament was added to the media mix. The commercial shows consumers what may be the only option if they buy a standard 16′ extension ladder, and then gives the benefit of buying a Werner Compact instead. The clients were extremely happy with the results.