Create a campaign for Wahoo’s iPhone fitness case that will stand out in bicycling magazines that are full of “riding” shots.
Use arresting photography that is different from all the other bicycle ads, and shows funny ways bicyclists could try to protect the phone if they don’t have a PROTKT by Wahoo.
The CMO loved the campaign so much that he grabbed the comp. ads off the table and said, “I know for sure we’re producing these”. We also turned the print ads into point-of-purchase posters, display ads that ran on the Google Display Network and select bicycling websites.