Wahoo | Print

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Challenge

Get consumers to realize, and believe in, the benefits of using a bicycle computer that is synced to their smartphone.

solution

Play on the human truth which is: staring at a smartphone while trying to do something else can create very awkward moments at the user’s expense.

results

With a media buy of half page and full page ads in Bicycling Magazine and Velo magazine, product and brand awareness greatly improved.

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