Wahoo: Packaging Design

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Challenge

Create new packaging for a larger, heavy CPG product that would serve as both the shipping container and the display package. It needed to work on a special POP we designed and on standard bicycle retailer shelves, or on their floors. Mandatory: cost-effective one-color design.

Solution

For the packaging we used their primary brand color with the design knocked out to show the white packaging material.  Our design was bold, strong with different messaging on each side. 

Results

The packaging visually jumps off delivery palettes and is sharp, clean and attention getting on showroom floors. The displays helped drive an independent bike shop sales program and the entire first run of displays were sold out within a week of being produced.

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