Wahoo: Print + Digital

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Challenge

Use the Team Sky sponsorship to promote and sell Wahoo’s flagship product, the KICKR Bicycle Trainer, in an interesting and memorable way.

solution

We came up with the insight that in bicycle racing, like all racing, a win can be by a huge margin or merely a thousandth of a second. Because of this, people need to pursue every possible competitive advantage available. With that thinking, we positioned the KICKR to be exactly that—an advantage, no matter how big or small it might be in the end.

results

KICKR trainers are moving off retailer shelves faster than Team Sky members in a downhill time trial, with a tailwind.

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