Create a display stand (POP) that would fit in independent bike shops, be able to hold 2 large, heavy products, break down flat and under 48″ for shipping. And be budget minded.
A direct printed plywood stand with die-cut aluminum panels that was only 47″ high, but was able to hold a poster that extended its height another two feet.
The displays helped drive an independent bike shop sales program and the entire first run of displays were sold out within a week of being produced, forcing us into a second run. (Not a bad problem.)