/PR + Ambassadors
Wahoo Fitness was a relatively new player to the sports fitness technology category and they were growing in two distinct categories–-bicycling and running. They had the most innovative, technologically advanced bicycle trainer to hit the biking industry. We needed to help continue the brand momentum through advertising and marketing support as Wahoo introduced new products around their flagship KICKR bicycle trainer. We were also tasked with PR and marketing support for their running/workout products.
We worked closely with Wahoo’s marketing team to support and drive many initiatives from advertising to marketing, content development, design and PR. Weekly meetings kept a collaborative, communicative flow to the work. Larger strategy sessions happened in person for campaign kick-offs.
Wahoo Fitness continued aggressive growth results during our time working together. Brand recognition and unaided brand recall increased significantly. Distribution increased as well in the U.S. and Europe with continued agency marketing support and efforts.