RunSocial: Brand Ambassadors



Create a brand ambassador campaign that positions RunSocial as the pioneer in mixed reality running technology and gains organic attention from influential media and social influencers.


To create buzz and credibility for RunSocial, we identified and worked closely with brand ambassadors across North America to advocate for the brand. We identified key brand ambassadors that focus on fitness, running and healthy lifestyles and recruited them through a creative execution that helped them feel part of the “tribe”. These ambassadors also had special insight into new products before they were released and provided tangible feedback to make the app even better.


Within a three-month period, we partnered with more than ten brand ambassadors who continually spread the RunSocial word through blogging, tweeting, Facebooking, Instagraming and influencing close to 100,000 people!


Vibe: Integrated Marketing AOR: Social | PR | Digital | Creative

Social Media | Print | Outdoor & Sport
View Project


TV/Video | Building & Homes
View Project

Anchor Hocking: PR | Creative | Social | Digital

Design | Digital | Consumer Goods
View Project

Navicent Health: 2017 TV + Print Campaign

TV/Video | Print | Health & Wellness
View Project

Tropical Smoothie Cafe: TV Campaign

TV/Video | Other
View Project