Powersmart

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Challenge

As a new low-cost brand, Powersmart obtained distribution in Home Depot, Walmart and Canadian Tire. Because of this fantastic retailer presence, they needed creative assets at a quality level that would support these demanding expectations.

Approach

With the creative production budget being a concern, Seed Factory was able to package together a 3-day video and photography shoot in Colorado. We produced a video for each snowblower model–10 in total, plus French versions for 3 of the models being sold in Canada! We also shot lifestyle and product detail photography for their website. We then updated the powersmartusa.com website with better typography, headlines, writing and all video/photography from the shoot. After that, we created an out-of-home and poster brand campaign targeted at locations near key northern retail stores.

Results

The client was able to get a turnkey creative assets solution that exceeded their expectations and the retail buyers loved. The improvement in creative assets quality increased Powersmart’s brand perception greatly and contributed to securing additional product distribution with their current retailers. Seed Factory was able to produce and execute a large production, in a scrappy and efficient way that bucked the budget norm. And yes, Atlanta agencies like to play in the snow too.

Product Videos






Photography

Website

OOH & Posters

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