Park Nicollet Heart Center

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Gallery Ad 1: The most effective print ads are sometimes the simplest. This full-page ad ran on the back cover of a city magazine and in the local newspaper. Using typography only, it demonstrated in a clever way, what the better outcome of a heart attack could be. It makes the viewer pause just long enough to figure out the message. When a consumer has to pause for a brief moment to figure out the meaning of an ad, it makes it memorable.

Gallery Ad 2: Getting people to feel an emotion from an ad can be half the battle. This ad accomplished that with the emotion of pain! People literally cringed when they viewed this ad because they could see themselves in his shoes. And those were not shoes anyone wanted to be in. We used this emotion to sell the idea of instant access to medical records by highlighting if a tetanus shot was in order or not.

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