Rebrand and introduce the second largest healthcare system in the state of Georgia; the new name, brand and mission needed to unify 30+ facilities and service lines.
We developed the messaging platform, built the external story and identified the best approach to officially launch the brand. From comprehensive fact sheets to compelling InfoGraphics that represented the brand visually, we were able to showcase the Health Care system, its achievements and the scale and impact of the brand.
Introduced the new brand and identity – Navicent Health—to 300+ influencers at a press event attended by broadcast and print media, community leaders and key stakeholders. Navicent Health’s brand launch received extensive media coverage. All three news stations, as well as radio stations, community papers and healthcare trades attended and covered the launch of the brand. The new brand also made the front page of the Telegraph, a regional newspaper serving middle Georgia that is the second-largest daily circulation newspaper in the state.