We’ll admit this TV commercial is 10 years old, but other than it not being in HD format it might be timeless because it’s based on raw, powerful emotion. This was produced while working in Minneapolis. We shot it in Toronto with an unbelievably brilliant method actress and an amazing director from Australia. We were crying on the set. The actress and director were amazing to watch; They literally lived with cancer for a week to prepare for this role. I was convinced she was terminally sick by the end of shooting.
We’ll also admit that it was an Adweek Magazine “10 Best Commercials of the Year” recipient.