Manheim: B2B Campaign



Manheim needed a B2B campaign that would resonate with very different audiences within the same trade magazines–both small and large buyers and sellers of cars at auction.


We positioned them as having the most level playing field in the industry and decided to create spread ads that were actually two ads playing off  each other.


The campaign was a huge success with anecdotal stories of people actually referring to themselves as the characters in the ads.


Vibe: Integrated Marketing AOR: Social | PR | Digital | Creative

Social Media | Print | Outdoor & Sport
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TV/Video | Building & Homes
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Anchor Hocking: PR | Creative | Social | Digital

Design | Digital | Consumer Goods
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Navicent Health: 2017 TV + Print Campaign

TV/Video | Print | Health & Wellness
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Tropical Smoothie Cafe: TV Campaign

TV/Video | Other
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