High Museum: Banner Ads
The exhibit “Picasso to Warhol” needed a marketing push in the final weeks to meet attendance goals. We came up with the idea of adding “to Goodbye” at the end of the exhibit name to create a sense of urgency that would motivate people to go to the exhibit sooner than later. We did multiple digital banner sizes, bus sides, billboards and a radio commercial. The creative execution drove people to the event and the High Museum was able to meet their aggressive attendance goals.