Casoli Moto: POP

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Challenge

Create an advertising and retail poster campaign.

solution

Create a mindset that these motorcycles are something “deserved”. Because Ducati’s visual aesthetics themselves create an emotional response, we showcased the product using beautiful photography and paired it with witty headlines that gave a wink to why purchasing one could perhaps be justified.

Results

Our intended audience reacted positively with requests for copies of the posters and more importantly, with their wallets.

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