BlueWater Ropes: Design


BlueWater Ropes wanted a pocket-sized brochure to increase the chances of it getting carried home from trade shows.

The ZCard format worked well because it’s an accordion style design that folds out from a compact size to a very large poster for greater impact. We printed on both sides, with one focused on the industrial and professional part of the business and the other side focused on the sport and recreational climbing part of BlueWater’s business.


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