Best Buy



Position Best Buy as the premier retailer for exclusive entertainment products and events to drive sales and traffic to the stores.


Drive traffic and engagement by offering consumers’ unique in-store experiences, including: celebrity DVD signings, listening parties and product introductions with iconic technology executives. In-store experiences included Janet Jackson, Christina Aguilera, Usher, Justin Timberlake, Bill Gates and many more.


• More than 35 top tier reporters and 400 fans came out to cover and meet Christina Aguilera; Entertainment coverage soared since it was her first appearance since the birth of her child.
• Halo’s Midnight Store openings across 7 US markets garnered close to 100 national business and entertainment stories and over 100 million impressions.
• Justin Timberlake’s listening party created significant buzz, including traditional trade, national and local coverage as well as social media and blog exposure.


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