Position Best Buy as the premier retailer for exclusive entertainment products and events to drive sales and traffic to the stores.
Drive traffic and engagement by offering consumers’ unique in-store experiences, including: celebrity DVD signings, listening parties and product introductions with iconic technology executives. In-store experiences included Janet Jackson, Christina Aguilera, Usher, Justin Timberlake, Bill Gates and many more.
• More than 35 top tier reporters and 400 fans came out to cover and meet Christina Aguilera; Entertainment coverage soared since it was her first appearance since the birth of her child.
• Halo’s Midnight Store openings across 7 US markets garnered close to 100 national business and entertainment stories and over 100 million impressions.
• Justin Timberlake’s listening party created significant buzz, including traditional trade, national and local coverage as well as social media and blog exposure.