Best Buy | Consumer Engagement

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Challenge

Take a new and different approach for building attention around Best Buy’s Flack Friday public relations effort.

Solution

Create a consumer-engagement contest that differentiated Best Buy as a unique shopping experience– identified Black Friday VIP winners across the top 25 DMA markets.

Results

• Received 55,000 contest submissions in just three weeks from customers looking to experience the Ultimate VIP.
• Generated more than 1,100 stories over a 3 day period that referenced Best Buy’s Black Friday Ultimate VIP Experience.

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