Armpocket: Print Campaign



Armpocket needed to move from being just a product to acting like a brand in order to keep their premium price point, as the market was being flooded with cheap knock-offs.


Create a campaign that positioned Armpocket as a brand that stood for the same ideals as their desired audience, while also highlighting product benefits and attributes.


Half-page and full-page ads in niche consumer publications moved perception of the brand to the top of the armband category.


Vibe: Integrated Marketing AOR: Social | PR | Digital | Creative

Social Media | Print | Outdoor & Sport
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TV/Video | Building & Homes
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Anchor Hocking: PR | Creative | Social | Digital

Design | Digital | Consumer Goods
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Navicent Health: 2017 TV + Print Campaign

TV/Video | Print | Health & Wellness
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Tropical Smoothie Cafe: TV Campaign

TV/Video | Other
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