Armpocket: Print Campaign

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Challenge

Armpocket needed to move from being just a product to acting like a brand in order to keep their premium price point, as the market was being flooded with cheap knock-offs.

solution

Create a campaign that positioned Armpocket as a brand that stood for the same ideals as their desired audience, while also highlighting product benefits and attributes.

results

Half-page and full-page ads in niche consumer publications moved perception of the brand to the top of the armband category.

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