Alliance Theatre: Design

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Challenge

Change Alliance Theatre’s perception by creating an annual guide that is completely different and more refined than anything they had done in the past.

solution

Make the guide over-sized for impact and create original designs to promote interest in each play. Infuse rich, original photography onto the cover and other pages that helped people understand where Alliance theatre was located.

results

Boards members were thrilled and had an immediate perception change of their own organization. Awareness and perception of Alliance Theatre being the leading playhouse in Atlanta increased significantly.

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