Change Alliance Theatre’s perception by creating an annual guide that is completely different and more refined than anything they had done in the past.
Make the guide over-sized for impact and create original designs to promote interest in each play. Infuse rich, original photography onto the cover and other pages that helped people understand where Alliance theatre was located.
Boards members were thrilled and had an immediate perception change of their own organization. Awareness and perception of Alliance Theatre being the leading playhouse in Atlanta increased significantly.