As the warm summer weather is upon us in Atlanta, we are getting outdoors a lot more. The miles are being put on the staff’s bicycles while the hiking boots and trail running shoes are being laced up much more often. We’re hoping to put in some epic trips this summer before making it to Outdoor Retailer in Salt Lake City, come August.
Are you preparing for Outdoor Retailer already? It’s only 3 months away and we’d love to help your brand get ready for a great few days of setting orders with all the outdoor store buyers that will be there. It’s also a great time to work on your company’s publicity and set as many appointments with journalists and bloggers as possible. We can help make sure you get time with influencers that can give your brand crucial visibility.
Is your brand’s visual identity as sharp as it can be? Is your photography, typography and brand personality ready to stand out from all the other manufacturers at Outdoor Retailer? Have you found a brand and product positioning from which you can win? Is it uniquely ownable and honest in upholding an authentic voice? We work with many outdoor brands to help fine-tune the brand’s position, or help develop it from the ground up.
Speaking of mileage being put on the bicycles, we just wrapped a bicycle video for our Wahoo Fitness client. The video is to help promote the RFLKT and RFLKT+ smart bike computers in their line of ever growing smart phone enabled fitness technology. We spent an amazing day in the north Georgia mountains a couple weeks ago, shooting footage for the video that we just finished editing and color correcting. They’ll post it to their YouTube account soon and then we can add a link to it for you to view. For now though, this blog’s image is a frame from the video. At the same time, we just finished the 4th photo shoot for the RFLKT magazine print ad campaign. We worked with an outdoor photographer based in Santa Barbara, California and the images turned out fantastic. Two of the ads have already run in Bicycling magazine and we’ll get them posted here soon. If any outdoor industry or bicycle industry companies have advertising, PR, content development or design needs, we can help with amazing creative concepts and strong execution.
