Our Team

SMALL but BIG. That’s the agency model that works for us and our clients. The team is small and efficient, but our network of copywriters, strategists, media planners, art directors, PR directors and developers is large and accomplished. We also partner with a media agency based in Orlando and Atlanta for larger media budgets.

Our teams have produced omni-channel campaigns and won creative and PR awards at some of the best agencies in the country. We have learned our craft from great mentors at large and small agencies alike. Outside of Atlanta, we have worked in New York, LA, Portland and Minneapolis so our experience is broad.

We bring our knowledge to your brand in a nimble, efficient package. Our core team will be involved in your business daily. Above and beyond that, we have the advantage over large agencies because we can make things happen quickly and without the layers. Take a look at our senior leaders:

Angie Maddox
Angie Maddox
Managing Partner + PR Director
A strategic public relations professional, Angie has more than twenty years of agency and corporate experience working with brands including Werner Ladders, Anchor Hocking, Vibe Kayaks, Best Buy and The Home Depot. She has worked at both west coast and Atlanta PR agencies. Having served in a leadership role directing large teams and strategic planning on major PR initiatives, she applies her sharpness to every client challenge. Skills honed over years working with national media, consumers, CEOs and social influencers make her an invaluable asset to every client on the Seed Factory roster.

She brings a broad range of expertise that includes driving brand PR for consumer clients, leading product launches for B2B companies and managing consumer-education initiatives for leading retailers. Her experience in developing integrated marketing strategies and communications plans is an asset for any brand.

Mark Sorensen
Mark Sorensen
Partner + Creative Director
An award-winning creative director dedicated to smart strategy and positioning, Mark oversees the exceptional output of the agency. He has proven experience in knowing what it takes to stand out in the marketplace and make a memorable impression in digital, social, TV and every other medium available. He ensures brands clearly communicate from an engaging and tone-appropriate position no matter what the medium.
He has worked for a variety of global brands including AT&T, Belvedere Vodka, Bosch Geothermal, Capital One Banks, ING Financial, REI Outdoor Retailer and Werner Ladders.

Mark consistently delivers creative solutions that receive client praise and industry award recognition, including a prestigious Emmy Award nomination and a “Best Spot of the Year” accolade from Adweek magazine. He has been published in Communication Arts magazine, Luerzer’s Archive, and Print magazine. In the past he has taught creative concept classes as well as strategy classes in the Minneapolis and Atlanta advertising agency communities.

Eddy Hodgson
Eddy Hodgson
Brand Strategist + Planner
Eddy is a passionate, innovative thinker who uncovers critical insights and mines data to develop unique positioning that drive powerful brand strategies. For the entirety of his 18-year career, he’s parked himself at the three-way intersection of brands, culture and consumer behavior. Over that time, he’s had the opportunity to learn from and partner with some of the best strategists and creative teams in the business. He’s become an expert at motivating and guiding clients to believe in their brand and to live up to its full potential, all by leveraging the power of simple human truths and insightful discoveries about the way people think, feel and behave.

He has had the pleasure of developing strategies and positioning for some notable national brands and products including the Marines, AT&T, Embassy Suites, Corona, FEMA, AAA and more.