We are hoping this Halloween that you BUILD your brand equity vs. killing it. We’ve listed below a few ways brands have killed their brand equity…don’t let this be you!
1. Be a Social Media Zombie – don’t respond to questions or comments.
2. Frankenstein your brand tone and personality.
3. Beat your customers bloody with mundane, repetitive messaging.
4. Be a blood-sucker – take your customers’ valuable time without giving anything beneficial in return.
5. Don’t treat your consumers to anything entertaining.
