How to Kill Your Brand Equity


We are hoping this Halloween that you BUILD your brand equity vs. killing it. We’ve listed below a few ways brands have killed their brand equity…don’t let this be you!

1. Be a Social Media Zombie – don’t respond to questions or comments.

2. Frankenstein your brand tone and personality.

3. Beat your customers bloody with mundane, repetitive messaging.

4. Be a blood-sucker – take your customers’ valuable time without giving anything beneficial in return.

5. Don’t treat your consumers to anything entertaining.