Healthcare Brand Launch


After nine months of planning, 900 names, 30+ logos and taglines, more than 20 teaser ads and over 300 press event participants, our team was thrilled to officially launch Navicent Health.

The healthcare system, formerly known as Central Georgia Health System, has the second largest hospital in the state of Georgia (second to Emory), but was a virtually unknown entity outside outside of its core counties. Made up of more than 6,000 employees and 30+ facilities and service lines, we had the opportunity to rebrand the entire healthcare system. A new name, logo, tagline, brand standards, website, a brand essence video, press event and other content items are just many of the ways we’ve partnered with Navicent Health to unveil their new brand and mission. For more information, see our case study.