GoDaddy and Deutsche Get it Right

Have you seen the new GoDaddy commercials running during the olympics? They are 1,000 times better than the old, tasteless GoDaddy stuff. I had to look up who was behind this wonderful improvement in GoDaddy’s marketing and found out that an equity firm bought 3/4 share in GoDaddy and immediately put a qualified agency in place to help improve their image. Deutsche NYC is the agency and I just think this is such a smart transition campaign to acknowledge where they’ve been as a brand and to show where they are going.
Here is one of the spots. The rest can be seen at