Social Media

Social Media Tips for Working with the Instagram Algorithm

Thanks to the Instagram algorithm that was implemented in 2016, users see 90 percent of the posts from their friends and family, compared to only 50 percent before the Instagram feed algorithm was introduced. This year, Instagram shared the six key ranking factors publicly. Now that we know these factors, mastering the infamous algorithm has...  Read Post

Content Marketing Strategy-Six Benefits

If you Google “content marketing strategy”, you’ll find more than 980 million page results. It’s undoubtedly been a hot topic over the past few years and if you have a marketing role, you are probably asked continuously about the best content strategy and approach. For PR professionals, content strategy isn’t new, but instead another term...  Read Post

FTC’s social media “Product Placement” rules vs. TV/Movie product placements

Since the Federal Trade Commission has been talking about “cracking down” on brands, ad agencies and PR firms in the social media space, I thought I’d take a better look at the FTC’s actual language. In a nutshell, the FTC wants social media “influencers” to clearly attribute posts as being an ad, sponsorship or endorsement…  Read Post

Werner Co. Wins PR Daily Award!

We’ve had the opportunity to work with Werner Co. for more than three years now and today received news that a recent campaign won the FIRST place prize in Ragan’s 2015 PR Daily Awards for best Product Launch. Exciting news! As background, Werner introduced an entirely new type of ladder to the market and through a…  Read Post

Branded Video Content Ideas, Part 2

Here’s Part 2 Of How To Make A Memorable Video That Is Highly Viewed. These Tips Will Get You More Views And Help Build Your Brand. Don’t Forget To Review Steps 1-5 Below This Post. 6. Be weirder than weird. It’s always fascinating to watch weirdness and try to figure out why someone did something…  Read Post

Smart insights create human connections

Here’s an example of how a simple insight can lead to a strong campaign. It connects with users on an emotional level because it shows the company understands the culture and helps women indulge in their product without being taboo.

Top 10 Best Coffee Shops in Atlanta

WE ARE FIRM BELIEVERS THAT THERE’S NEVER A BAD TIME FOR COFFEE. AND LUCKY FOR US, OUR AGENCY JUST HAPPENS TO BE LOCATED CLOSE TO SOME OF ATLANTA’S BEST COFFEE SHOPS. HERE IS A LIST OF SOME OF OUR FAVORITE LOCAL SPOTS TO GET YOU THROUGH THE DAY. West Side Revelator – This is our in-house...  Read Post

Want more brand ambassadors? Start with the ones you have.

Not sure who your true brand ambassadors are? Or when I say to start with the brand ambassadors you have, did you immediately think about how many “fans” your company has on Facebook? But what if I said I want you to start with your brand ambassadors that aren’t just your Facebook fans? Would you...  Read Post

How Healthcare Providers Can Benefit From Monitoring and Listening to Social Media Channels

With social media, healthcare providers now have greater insight into the patient experience than ever before. With patients going online to research their health and talk about their concerns, it’s essential for marketers to have a plan in place for monitoring social media conversations. Doing so enables you to: Become an Online Health Educator: Pay...  Read Post

Defining Earned, Owned or Paid Media Channels.

How can brands successfully connect with and continue to highlight relevant content for their audiences? One way is to not abandon a traditional communications approach and weight all of your efforts on social media platforms that are continually changing. It is important to maintain a balanced mix. Companies should not rely too heavily on Facebook, Twitter…  Read Post