Public Relations

PR Content Strategy & SEO: Three Ways to Win

As you are planning your 2019 Content & PR Strategy, you should align it with your SEO efforts to win on search. Our agency approaches content strategy and SEO as a collaborative effort because without coordination and alignment, we find the efforts aren’t as impactful. These days, SEO is mostly driven by content & PR…  Read Post

Content Marketing Strategy-Six Benefits

If you Google “content marketing strategy”, you’ll find more than 980 million page results. It’s undoubtedly been a hot topic over the past few years and if you have a marketing role, you are probably asked continuously about the best content strategy and approach. For PR professionals, content strategy isn’t new, but instead another term...  Read Post

Highlights from our Summer PR Successes

It’s been a busy summer for the Seed team, with exciting new branding assignments, video work, initiatives for the CDC Foundation and securing influential media coverage for our B2B and B2C clients. For some of our PR wins, we’ve flexed our best media muscles to secure earned media coverage, product placement and influential award listings…  Read Post

Branding Emotion

Helping build a brand based on a powerful insight is our favorite type of work we do here at the agency. We had the opportunity to partner with Navicent Health to build a new, simple, understandable brand. Developing a branding campaign around a central truth is a tactic that all marketers can leverage within their…  Read Post

Werner Co. Wins PR Daily Award!

We’ve had the opportunity to work with Werner Co. for more than three years now and today received news that a recent campaign won the FIRST place prize in Ragan’s 2015 PR Daily Awards for best Product Launch. Exciting news! As background, Werner introduced an entirely new type of ladder to the market and through a…  Read Post

Transparency in a Crisis is Crucial

The past 48 hours have been very telling for the Germanwings Flight 9525 crisis. While horrified by the tragedy, I would like to compliment the speed and transparency of which the information is being delivered to families and the public. With loss of life, especially of this magnitude, there is nothing more critical than to…  Read Post

Ad Agency New Business for Outdoor and Non-Profit Clients

We’ve had a busy fall at our Atlanta ad agency with a couple of new business pitches. We won one, and didn’t win the other. We’re really excited about the business we won because it is in the outdoor industry and the company has huge potential to become a major brand, but we can’t talk…  Read Post

Healthcare Brand Launch

After nine months of planning, 900 names, 30+ logos and taglines, more than 20 teaser ads and over 300 press event participants, our team was thrilled to officially launch Navicent Health. The healthcare system, formerly known as Central Georgia Health System, has the second largest hospital in the state of Georgia (second to Emory), but...  Read Post

Every Touch Point Counts—From the first experience to delivery of the product or service

The Seed Factory crew was recently invited to a Nike ID party, where each person picks and customizes their own shoes.  It was a small event hosted by a trade magazine and every attention to detail was thought through by the brand. We left the store being a bigger fan than before. (Disclaimer: We do...  Read Post

Top 10 Best Coffee Shops in Atlanta

WE ARE FIRM BELIEVERS THAT THERE’S NEVER A BAD TIME FOR COFFEE. AND LUCKY FOR US, OUR AGENCY JUST HAPPENS TO BE LOCATED CLOSE TO SOME OF ATLANTA’S BEST COFFEE SHOPS. HERE IS A LIST OF SOME OF OUR FAVORITE LOCAL SPOTS TO GET YOU THROUGH THE DAY. West Side Revelator – This is our in-house...  Read Post