Category: Outdoor Industry Advertising

Interbike Badge

The ever entertaining and fun crew at Vintage thought it would be good for me to walk around as an “Athlete” for an electric bike co. Funny.

 

I’m back in Atlanta from Interbike and recovered by doing a real road ride and also a fun ride on Sunday. It was one of Atlanta’s “Streets Alive” days so I went out with the urban masses to celebrate human powered transportation in the ATL–biking and walking.

But back to Interbike.

Even though we used to have Wahoo Fitness as a client and designed some of their trade show graphics, along with packaging and advertising, I had never been to the greatest trade show on earth before this year! Turns out that some of the biggest brands decided not to attend this year. Specialized, Trek and Giant were no shows. It’s probably hard to justify the hundreds of thousands of dollars in expenses when they already have direct access to all of their dealers.

I don’t think I did a very good job at the show for the one day I was there. I didn’t get to half the booths I wanted to and I didn’t have a game plan. You need a game plan at this thing–it’s huge! The amount of companies there is overwhelming. The amount of amazing products is overwhelming too. Unfortunately, I also didn’t think Interbike did a good job with the map. The numbers on the map were absolutely tiny and to cross-reference the booth numbers to the companies in the long list below the map could have taken me 3 hours to create my own walking map. Maybe they’ll get to the point that they offer an interactive, customizable map online. Or maybe they did and I missed it.

Anyway, we picked up a bicycle client shortly before Interbike so I was glad to have already booked my trip there. It was nice meeting the clients in person and help with some of the media briefings. I think things went really well for them at the show.  They have an amazing electric bike company and the team was so nice. They seam to be very hard workers, sweat the details and have a vision for the growth of the electric bike market. Check out their amazing bikes here – Vintage Electric Bikes.

Vintage Electric at Interbike

Thomson is a local GA bike parts manufacturer who Seed Factory needs to reach out to. Honestly, I haven’t seen a more boring and visually underwhelming booth than theirs. I’m wondering if it’s part of their brand persona to be completely anti-flashy, but it seems a bit extreme and counter-productive to selling more of their beautiful bits. I’ve always believed that if you’ve created something beautiful, then you should present it beautifully to help create an aura and emotional connection to it.

Moving on, there were so many other booths to see. I literally got lost at one point when I was trying to get back to Vintage Electric’s booth. I loved Pivot’s bike line up, the Alchemy bikes, Industry Nine’s trick bits, the Bell helmets booth and tons of others. Renovo Hardwood Bicycles caught my eye as one of the most beautiful frames out there, but then again, I’m a sucker for anything well crafted from hardwoods.

img_8436

Seed Factory would love to work with more of these companies in the bicycle industry. Of course we’re super stoked to be working with Vintage Electric Bikes as they’re poised to grow into a huge company. Others such as Kuat racks are beautiful and smartly designed.  Being in MO, it’s close enough to our time zone to work together easily. Phil Wood has such trick bits and they supply the hubs for Vintage. Litespeed is just up the road from us in Chattanooga. 6D Helmets are really onto something with the shock-absorption layer. G-form’s protective equipment looks great. Crank Brothers, Stan’s NoTubes and the list goes on.

 img_8425

Bell Helmets - Interbike 2017

Jimbo Phillips one-off painted helmet for Bell.

 

Interbike 2016

Jake on Santa Cruz Bronson, Brevard NC

A few of us around here have finally gotten into our mountain bike groove this summer and it feels good. Atlanta has the good fortune of being situated 3 hours from a few of North Carolina’s best trails–the Pisgah/Brevard area and the Tsali/NOC area. I’ve been a huge fan of Tsali for about 16 years and it has been named a Bike Magazine top trail (or something like that) so we rode there 2 weeks ago and in Brevard 3 weeks ago. Let me say, for as long as I’ve been a proponent of Tsali, we rented some Santa Cruz full-suspension bikes from The Hub and had way more fun at Brevard. So I have to say it, after 16 years of being a Tsali, and a hard tail fan, I moved my riding allegiance to Brevard and I’m in the market for a full-suspension 650b. It doesn’t hurt the Brevard, NC has one of the coolest bike shops in The Hub. They have a tiny bar in the back of the shop that serves regional beers. That was two and three weeks ago. It was tough to admit that I’ve fallen out of love with Tsali, but after about 18 miles on the left and right loops, the thrill was gone. Perhaps I can blame it on too many tree roots from too many wheels traveling it over the past 16 years.

Last weekend we decided to travel only 1.5 hours to a spot near Dahlonega in N. Georgia. Guess what? After switching my allegiance to Brevard, I suddenly had a new favorite trail system that’s even closer to home! I’m not even going to say the name of this one because I like it so much. It’s anywhere from 12-26 miles of single track with some seriously fast and flowy sections, plus of course, a lot of good climbs. Yep, summer is on–3 weekends in a row of great rides with some mid-week local trails mixed in. And now I’m mid-flight to the Outdoor Retailer Summer Market and I’m sticking around to ride the chair-lift delivered tails and downhill of Park City on Saturday. Make that four weekends of epic rides!

And the “everything else” part of this blog post? Well NOC near Tsali has amazing white water kayaking and rafting. And Brevard, (Transylvania County, NC) has amazing waterfall hiking and a slick rock natural water slide for cooling off.

If you’re at a bike or bike components/accessories company and are looking for a new agency, please give us a ring. I promise we’ll take you to my favorite new, undisclosed trail system between meetings.

-Mark Sorensen
Creative Director

Mountain Biking and Everything Else Outdoors

Screen Shot 2015-05-09 at 1.14.44 PM

As the warm summer weather is upon us in Atlanta, we are getting outdoors a lot more. The miles are being put on the staff’s bicycles while the hiking boots and trail running shoes are being laced up much more often. We’re hoping to put in some epic trips this summer before making it to Outdoor Retailer in Salt Lake City, come August.

Are you preparing for Outdoor Retailer already? It’s only 3 months away and we’d love to help your brand get ready for a great few days of setting orders with all the outdoor store buyers that will be there. It’s also a great time to work on your company’s publicity and set as many appointments with journalists and bloggers as possible. We can help make sure you get time with influencers that can give your brand crucial visibility.

Is your brand’s visual identity as sharp as it can be? Is your photography, typography and brand personality ready to stand out from all the other manufacturers at Outdoor Retailer? Have you found a brand, and product positioning from which you can win by uniquely owning it and honestly upholding in an authentic voice? We work with many outdoor brands to help fine-tune the brand’s position, or help develop it from the ground up.

Speaking of mileage being put on the bicycles, we just wrapped a bicycle video for our Wahoo Fitness client. The video is to help promote the RFLKT and RFLKT+ smart bike computers in their line of ever growing smart phone enabled fitness technology. We spent an amazing day in the north Georgia mountains a couple weeks ago, shooting footage for the video that we just finished editing and color correcting. They’ll post it to their YouTube account soon and then we can add a link to it for you to view. For now though, this blog’s image is a frame from the video. At the same time, we just finished the 4th photo shoot for the RFLKT magazine print ad campaign. We worked with a young outdoor photographer based in Santa Barbara, California and the images turned out fantastic. Two of the ads have already run in Bicycling magazine and we’ll get them posted here soon. If any outdoor industry or bicycle industry companies have advertising, PR, content development or design needs, we can help with amazing creative concepts and strong execution.

Outdoor Industry Ad Agency—Ready for Summer and You.