Nonprofit
Video is a powerful storytelling tool that nonprofits are uniquely positioned to leverage. As we move through 2026, video marketing isn’t just a “nice to have” tool for nonprofit organizations—it’s essential for reaching new audiences, driving donations, and inspiring long-term engagement. Whether your nonprofit is just getting started with video or already producing regular content,… Read Post
10 Tips for Nonprofit Video Production B-Roll Filming Your staff, volunteers, board members, and event participants can dramatically improve your organization’s storytelling by capturing strong B-roll footage. If everyone follows these simple tips, your production team and editor will have far more usable, high-impact video to work with. What is B-roll? B-roll is supplemental footage… Read Post
Why Emotion Belongs in Every Nonprofit Video In nonprofit communications, emotion is essential to storytelling and video is one of the most powerful tools to convey these impactful human stories. Done well, a single video can humanize your mission, deepen audience connections, and inspire viewers to take meaningful action. While facts, figures, and mission statements… Read Post
What Nonprofit Storytelling Can Learn from the Movies In today’s fast-paced digital world, attention is a scarce commodity. Whether you’re a nonprofit working to solve housing insecurity, advocate for public health, or support education, connecting emotionally with your audience is essential to your mission. But how do you rise above the noise and get people… Read Post