Manufacturing
Let’s face it: video has taken over digital marketing. Whether you’re scrolling LinkedIn, browsing a website, or researching products on YouTube — video is how people learn, laugh, and make decisions. But in the building materials industry, video is still massively underused. Most building product manufacturers rely on spec sheets, PDFs, and static photos to... Read Post
Because of the amount of marketing work we do in the building materials industry, we often times find ourselves on construction sites. Sometimes it's to interview contractors and produce case study videos, other times it's to document and photograph product installations so we can use the images later for online case studies, editorial coverage, marketing... Read Post
If you’re a building industry marketing director, it’s important to focus on these key priorities: Lead Generation & Business Growth – Focus on attracting high-quality leads for your company’s products or services, whether that’s through digital marketing, trade shows, referrals, content or advertising. Brand Awareness & Positioning – Ensure your company stands out in a… Read Post
If you Google “quotes about Planning,” the number of results shown is about 578,000,000. Reading through those quotes, you will see the words of hundreds of leaders, artists, poets, politicians, and writers driving in the same point: planning is essential. For people everywhere, planning is often the key to success. Understanding proper planning is so… Read Post
We love working with manufacturers on marketing and branding, helping them focus their message, improve their positioning and better reach their target audiences with strong visuals and writing. Earlier this year, we had the opportunity to complete the first phase of an integrated marketing plan for our manufacturing client Unibloc Pump. Unibloc – an Atlanta-based... Read Post