Helping build a brand based on a powerful insight is our favorite type of work we do here at the agency. We had the opportunity to partner with Navicent Health to build a new, simple, understandable brand. Developing a branding campaign around a central truth is a tactic that all marketers can leverage within their… Read Post
Healthcare
After nine months of planning, 900 names, 30+ logos and taglines, more than 20 teaser ads and over 300 press event participants, our team was thrilled to officially launch Navicent Health. The healthcare system, formerly known as Central Georgia Health System, has the second largest hospital in the state of Georgia (second to Emory), but... Read Post
Here’s Part 2 Of How To Make A Memorable Video That Is Highly Viewed. These Tips Will Get You More Views And Help Build Your Brand. Don’t Forget To Review Steps 1-5 Below This Post. 6. Be weirder than weird. It’s always fascinating to watch weirdness and try to figure out why someone did something… Read Post
With social media, healthcare providers now have greater insight into the patient experience than ever before. With patients going online to research their health and talk about their concerns, it’s essential for marketers to have a plan in place for monitoring social media conversations. Doing so enables you to: Become an Online Health Educator: Pay... Read Post