General
Having produced over 30 videos in 2018, we’d like to share some thoughts on video strategy. You can effectively add compelling video to your marketing mix if you have a solid strategy for how it will be used. Video plays exceptionally well for both B2B and B2C audiences, opening up opportunities for nearly any industry... Read Post
We’ve all been there, working those late hours to get your presentation where you want it before your big account meeting, or creating concepts for new logos for a client. It’s a little scary but worth it. As videos are becoming more important in storytelling for all aspects of content marketing, our Creative Director, Mark… Read Post
While a lot of times on our blog we talk about the work we’re proud of, our amazing clients, and our thoughts on the communication industry, we also think it’s important to share some behind-the-scenes insight into our agency culture and processes. Our small yet scrappy team is filled with creative individuals who all bring… Read Post
After six years in a beautiful office in west midtown Atlanta, we finally decided we had outgrown the space. We witnessed a lot of growth and change on the west side. We loved the walkability of our neighborhood. We enjoyed having Octane coffee a block away, the Atlanta Humane Society across the street, our favorite… Read Post
You’ve probably heard that YouTube and Facebook are selling six second ads with FOX, the first TV network to experiment with the format. So how should marketers think about this new format that will gain steam in 2018? For one, don’t think of it as new. Anyone remember print advertising? Anybody remember Vine? Yep, the… Read Post
We don’t know of many U.S. advertising and creative agencies that have Highlight Reels. In the U.K. they call them “Showreels”, but I don’t think that’s a familiar term on this side of the pond. Production and post production companies have been using highlight reels for as long as I can remember, but ad agencies… Read Post
It might be a total rebrand or it might be considered more of a brand update or refresh. Either way, it's probably one of the most significant marketing challenges the company will face in a given year and it's important to get it right. Here are a few tips from our experiences. Get decision makers... Read Post
When people think about the Outdoor Sports Industry and which cities and states it thrives in, they usually don’t think of Georgia. What comes to your mind? California, Colorado, Washington, Oregon? Probably. But did you know that Georgia is only behind California, Florida and New York for outdoor recreation consumer spending? From what we can… Read Post
The ever entertaining and fun crew at Vintage thought it would be good for me to walk around as an "Athlete" for an electric bike co. Funny. I’m back in Atlanta from Interbike and recovered by doing a real road ride and also a fun ride on Sunday. It was one of Atlanta's “Streets Alive”... Read Post
A few of us around here have finally taken a break from working on our outdoor industry clients and gotten into our mountain bike groove this summer. It feels good. Atlanta has the good fortune of being situated 3 hours from a few of North Carolina’s best trails–the Pisgah/Brevard area and the Tsali/NOC area. I’ve… Read Post