General

A Fast Car and Empty Streets

FOR IMMEDIATE RELEASE: Local companies collaborate to ramp up creativity during slower Covid-19 times When business slows down, make lemonade August 14, 2020 – Atlanta, GA – Seed Factory, an Atlanta-based advertising agency, partnered with Autohaus Social and Tunewelders, an audio experience company, to create an action-packed video that plays up the experience of visiting...  Read Post

The Women Who Inspire Us

We like to celebrate like it’s International Women’s Day every day at Seed Factory, but the official holiday falls on March 8. In honor of this year’s International Women’s Day, members of our female-fronted PR team took a moment to share the women that inspire them most and why. Hilari, Senior Account Executive My great-grandmother,…  Read Post

Thought Leadership Successes

An integral part of our communications strategy we implement for our clients at Seed is thought leadership. For our manufacturing and building clients, it’s critical to position leaders within their companies as experts in their industries. We continually work with Atlas Roofing, one of our longest-standing clients, to share educational, thought-provoking content with their target…  Read Post

Top 4 Best Coffee Spots in Our Neighborhood

We take our coffee very seriously here at Seed. We firmly believe that there’s never a bad time for coffee and lucky for us, our agency just happens to be located close to some of our favorite coffee shops in Atlanta. Here is a list of our top 4 favorite local spots. The Poncey Highland…  Read Post

Storytelling: What Marketers Can Learn From Hollywood

At some point in your life, you’ve walked into a movie theater carrying an oversized bucket of popcorn and high hopes, sat down and prepared yourself to be dazzled by the latest Hollywood blockbuster. Only to find that 120 minutes later, you are left with a lackluster feeling of “why did I come watch this?”…  Read Post

Atlanta-based Manufacturer Gets a Brand Refresh

We love working with manufacturers on marketing and branding, helping them focus their message, improve their positioning and better reach their target audiences with strong visuals and writing. Earlier this year, we had the opportunity to complete the first phase of an integrated marketing plan for our manufacturing client Unibloc Pump. Unibloc – an Atlanta-based...  Read Post

Ad Age Small Agency Conference & Awards

I attended the Ad Age Small Agency Conference last week for the first time. It was in New Orleans and since that’s such a short flight from Atlanta, I thought it’d be a nice place to network with other agency owners and learn a few things. It was a very organized, well run conference. This…  Read Post

Outdoor Brand Tagline Proves Test of Time

We hope all the outdoor brands and retailers had an amazing time at Outdoor Retailer in Denver last week. We were not there this year, but very much want a client that gives us reason to be there next year. What I did notice last week in Atlanta was REI’s outdoor billboard that sits atop…  Read Post

Video Pre-Production and Post: Helping your Brand Succeed

You’ve chosen a concept and approved a script. Now what happens? Well, we’ve all heard the phrase “quite a production.” If you’ve ever been around a film shoot, you know all too well what this means. Shooting video or TV commercials doesn’t mean a guy with a camera just shows up and starts shooting. What…  Read Post

Seed Factory Named a Top Atlanta PR Firm and Creative Agency

Clutch is a B2B ratings and reviews firm that ranks businesses in a number of categories. They use market research, service focus, and interviews with past clients (yes, they actually call our clients and talk to them as references!) to decide a company’s rank among hundreds or even thousands of businesses in the same industry….  Read Post

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