General

Video Strategies for Effective Marketing

Having produced over 30 videos already in 2018, we’d like to share some thoughts on video strategy. You can effectively add compelling video to your marketing mix if you have a solid strategy for how it will be used. Video plays exceptionally well for both B2B and B2C audiences, opening up opportunities for nearly any

Atlanta: Moving Our Agency East

After six years in a beautiful office in west midtown Atlanta, we finally decided we had outgrown the space. We witnessed a lot of growth and change on the west side. We loved the walkability of our neighborhood. We enjoyed having Octane coffee a block away, the Atlanta Humane Society across the street, our favorite

Tips for creating six-second commercials

You’ve probably heard that YouTube and Facebook are selling six second ads with FOX, the first TV network to experiment with the format. So how should marketers think about this new format that will gain steam in 2018? For one, don’t think of it as new. Anyone remember print advertising? Anybody remember Vine? Yep, the

Branding or Rebranding, Here Are Some Tips to Consider

It might be a total rebrand or it might be considered more of a brand update or refresh. Either way, it’s probably one of the most significant marketing challenges the company will face in a given year and it’s important to get it right. Here are a few tips from our experiences. Get decision makers

Interbike 2016

  I’m back in Atlanta from Interbike and recovered by doing a real road ride and also a fun ride on Sunday. It was one of Atlanta’s “Streets Alive” days so I went out with the urban masses to celebrate human powered transportation in the ATL–biking and walking. But back to Interbike. Even though we