We hope all the outdoor brands and retailers had an amazing time at Outdoor Retailer in Denver last week. We were not there this year, but very much want a client that gives us reason to be there next year. What I did notice last week in Atlanta was REI’s outdoor billboard that sits atop… Read Post
General
You’ve chosen a concept and approved a script. Now what happens? Well, we’ve all heard the phrase “quite a production.” If you’ve ever been around a film shoot, you know all too well what this means. Shooting video or TV commercials doesn’t mean a guy with a camera just shows up and starts shooting. What… Read Post
Clutch is a B2B ratings and reviews firm that ranks businesses in a number of categories. They use market research, service focus, and interviews with past clients (yes, they actually call our clients and talk to them as references!) to decide a company’s rank among hundreds or even thousands of businesses in the same industry…. Read Post
Having produced over 30 videos in 2018, we’d like to share some thoughts on video strategy. You can effectively add compelling video to your marketing mix if you have a solid strategy for how it will be used. Video plays exceptionally well for both B2B and B2C audiences, opening up opportunities for nearly any industry... Read Post
We’ve all been there, working those late hours to get your presentation where you want it before your big account meeting, or creating concepts for new logos for a client. It’s a little scary but worth it. As videos are becoming more important in storytelling for all aspects of content marketing, our Creative Director, Mark… Read Post
While a lot of times on our blog we talk about the work we’re proud of, our amazing clients, and our thoughts on the communication industry, we also think it’s important to share some behind-the-scenes insight into our agency culture and processes. Our small yet scrappy team is filled with creative individuals who all bring… Read Post
After six years in a beautiful office in west midtown Atlanta, we finally decided we had outgrown the space. We witnessed a lot of growth and change on the west side. We loved the walkability of our neighborhood. We enjoyed having Octane coffee a block away, the Atlanta Humane Society across the street, our favorite… Read Post
You’ve probably heard that YouTube and Facebook are selling six second ads with FOX, the first TV network to experiment with the format. So how should marketers think about this new format that will gain steam in 2018? For one, don’t think of it as new. Anyone remember print advertising? Anybody remember Vine? Yep, the… Read Post
We don’t know of many U.S. advertising and creative agencies that have Highlight Reels. In the U.K. they call them “Showreels”, but I don’t think that’s a familiar term on this side of the pond. Production and post production companies have been using highlight reels for as long as I can remember, but ad agencies… Read Post
It might be a total rebrand or it might be considered more of a brand update or refresh. Either way, it's probably one of the most significant marketing challenges the company will face in a given year and it's important to get it right. Here are a few tips from our experiences. Get decision makers... Read Post