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Let’s face it: video has taken over digital marketing. Whether you’re scrolling LinkedIn, browsing a website, or researching products on YouTube — video is how people learn, laugh, and make decisions. But in the building materials industry, video is still massively underused. Most building product manufacturers rely on spec sheets, PDFs, and static photos to... Read Post
Why Emotion Belongs in Every Nonprofit Video In nonprofit communications, emotion is essential to storytelling and video is one of the most powerful tools to convey these impactful human stories. Done well, a single video can humanize your mission, deepen audience connections, and inspire viewers to take meaningful action. While facts, figures, and mission statements… Read Post
What Nonprofit Storytelling Can Learn from the Movies In today’s fast-paced digital world, attention is a scarce commodity. Whether you’re a nonprofit working to solve housing insecurity, advocate for public health, or support education, connecting emotionally with your audience is essential to your mission. But how do you rise above the noise and get people… Read Post
Video Campaign for Nonprofit: From Pre-Production to Post-Production We worked closely with our nonprofit client to produce a video campaign that helps dispel fiction from truth. We were brought on to create several videos that would be used to dispel myths and conspiracy theories that were getting attention in the news and online. The client... Read Post
If you Google “quotes about Planning,” the number of results shown is about 578,000,000. Reading through those quotes, you will see the words of hundreds of leaders, artists, poets, politicians, and writers driving in the same point: planning is essential. For people everywhere, planning is often the key to success. Understanding proper planning is so… Read Post
As a marketing director, CMO or CEO, finding an Atlanta Marketing Agency can be a time-consuming effort. You have to find the right service offerings, work or portfolio you admire and good human connections. We don’t believe that industry experience is always necessary, but it can depend on if it’s a complicated B2B space. Seed… Read Post
Today Seed is sharing six tips to help your company adapt to TikTok, as well as some key takeaways we’ve learned in the process of creating video content for a client. The digital world is always changing, so companies must adapt to keep up. TikTok (maybe you’ve heard of it?) is the latest major social... Read Post
We are coming up on nine years of having our marketing (PR & Advertising) agency, Seed Factory. When we started the agency, my business partner and I committed to investing at least one year to making a go of it. We didn’t start the agency for financial prosperity, but instead it would give us a... Read Post
We hope Halloween will be a happy one in what can only be called a crappy 2020. If you’ve never seen our original Halloween video, Working Late 2018, we’ve included it here for easy viewing. Will it become a trilogy? Only time will tell. It was also great to see PR Week and Adweek's AgencySpy... Read Post
FOR IMMEDIATE RELEASE: Seed Factory collaborate with local companies to ramp up creativity during slower Covid-19 times. When business slows down, make lemonade. August 14, 2020 – Atlanta, GA – Seed Factory, an Atlanta-based advertising agency, partnered with Autohaus Social and Tunewelders, an audio experience company, to create an action-packed video that plays up the... Read Post