If you Google “quotes about Planning,” the number of results shown is about 578,000,000. Reading through those quotes, you will see the words of hundreds of leaders, artists, poets, politicians, and writers driving in the same point: planning is essential. For people everywhere, planning is often the key to success. Understanding proper planning is so… Read Post
Branding
As a CMO, CEO or Marketing Director at a building materials company, finding a marketing agency can be difficult. You need to find an agency that knows enough about the industry that they can pick up on your vertical fairly quickly. We don’t believe that experience in your exact category is necessary or even always… Read Post
As a marketing director, CMO or CEO, finding an Atlanta Marketing Agency can be a time-consuming effort. You have to find the right service offerings, work or portfolio you admire and good human connections. We don’t believe that industry experience is always necessary, but it can depend on if it’s a complicated B2B space. Seed… Read Post
We love working with manufacturers on marketing and branding, helping them focus their message, improve their positioning and better reach their target audiences with strong visuals and writing. Earlier this year, we had the opportunity to complete the first phase of an integrated marketing plan for our manufacturing client Unibloc Pump. Unibloc – an Atlanta-based... Read Post
It’s been a fun year for us at Seed Factory, with lots of great work we are proud of and major milestones for our agency! We’ve travelled across the U.S. filming action-packed and memorable videos, from Breckenridge to Kansas City to Cincinnati and Orlando. We’ve also branded a youth-led initiative for the CDC Foundation and... Read Post
We don’t know of many U.S. advertising and creative agencies that have Highlight Reels. In the U.K. they call them “Showreels”, but I don’t think that’s a familiar term on this side of the pond. Production and post production companies have been using highlight reels for as long as I can remember, but ad agencies… Read Post
It might be a total rebrand or it might be considered more of a brand update or refresh. Either way, it's probably one of the most significant marketing challenges the company will face in a given year and it's important to get it right. Here are a few tips from our experiences. Get decision makers... Read Post