Advertising

Top 4 Best Coffee Spots in Our Neighborhood

We take our coffee very seriously here at Seed. We firmly believe that there’s never a bad time for coffee and lucky for us, our agency just happens to be located close to some of our favorite coffee shops in Atlanta. Here is a list of our top 4 favorite local spots. The Poncey Highland…  Read Post

Storytelling: What Marketers Can Learn From Hollywood

At some point in your life, you’ve walked into a movie theater carrying an oversized bucket of popcorn and high hopes, sat down and prepared yourself to be dazzled by the latest Hollywood blockbuster. Only to find that 120 minutes later, you are left with a lackluster feeling of “why did I come watch this?”…  Read Post

Ad Age Small Agency Conference & Awards

I attended the Ad Age Small Agency Conference last week for the first time. It was in New Orleans and since that’s such a short flight from Atlanta, I thought it’d be a nice place to network with other agency owners and learn a few things. It was a very organized, well run conference. This…  Read Post

Video Pre-Production and Post: Helping your Brand Succeed

You’ve chosen a concept and approved a script. Now what happens? Well, we’ve all heard the phrase “quite a production.” If you’ve ever been around a film shoot, you know all too well what this means. Shooting video or TV commercials doesn’t mean a guy with a camera just shows up and starts shooting. What…  Read Post

Atlanta: Moving Our Agency East

After six years in a beautiful office in west midtown Atlanta, we finally decided we had outgrown the space. We witnessed a lot of growth and change on the west side. We loved the walkability of our neighborhood. We enjoyed having Octane coffee a block away, the Atlanta Humane Society across the street, our favorite…  Read Post

FTC’s social media “Product Placement” rules vs. TV/Movie product placements

Since the Federal Trade Commission has been talking about “cracking down” on brands, ad agencies and PR firms in the social media space, I thought I’d take a better look at the FTC’s actual language. In a nutshell, the FTC wants social media “influencers” to clearly attribute posts as being an ad, sponsorship or endorsement…  Read Post

Seeking Creative Inspiration

As an account person who has worked with a large range of creative folks who have varying degrees of passion, I have learned that the best work comes from a creative team that cares. And by care, I mean a team that is inspired to produce the best work for the client. Sure, everyone wants…  Read Post

Tips for creating six-second commercials

You’ve probably heard that YouTube and Facebook are selling six second ads with FOX, the first TV network to experiment with the format. So how should marketers think about this new format that will gain steam in 2018? For one, don’t think of it as new. Anyone remember print advertising? Anybody remember Vine? Yep, the…  Read Post

Seed Factory Highlight Reel 2017

We don’t know of many U.S. advertising and creative agencies that have Highlight Reels. In the U.K. they call them “Showreels”, but I don’t think that’s a familiar term on this side of the pond. Production and post production companies have been using highlight reels for as long as I can remember, but ad agencies…  Read Post

Outdoor Industry in Atlanta? Absolutely.

When people think about the Outdoor Sports Industry and which cities and states it thrives in, they usually don’t think of Georgia. What comes to your mind? California, Colorado, Washington, Oregon? Probably. But did you know that Georgia is only behind California, Florida and New York for outdoor recreation consumer spending? From what we can…  Read Post

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