After six years in a beautiful office in west midtown Atlanta, we finally decided we had outgrown the space. We witnessed a lot of growth and change on the west side. We loved the walkability of our neighborhood. We enjoyed having Octane coffee a block away, the Atlanta Humane Society across the street, our favorite… Read Post
Advertising
Since the Federal Trade Commission has been talking about “cracking down” on brands, ad agencies and PR firms in the social media space, I thought I’d take a better look at the FTC’s actual language. In a nutshell, the FTC wants social media “influencers” to clearly attribute posts as being an ad, sponsorship or endorsement… Read Post
As an account person who has worked with a large range of creative folks who have varying degrees of passion, I have learned that the best work comes from a creative team that cares. And by care, I mean a team that is inspired to produce the best work for the client. Sure, everyone wants… Read Post
You’ve probably heard that YouTube and Facebook are selling six second ads with FOX, the first TV network to experiment with the format. So how should marketers think about this new format that will gain steam in 2018? For one, don’t think of it as new. Anyone remember print advertising? Anybody remember Vine? Yep, the… Read Post
We don’t know of many U.S. advertising and creative agencies that have Highlight Reels. In the U.K. they call them “Showreels”, but I don’t think that’s a familiar term on this side of the pond. Production and post production companies have been using highlight reels for as long as I can remember, but ad agencies… Read Post
When people think about the Outdoor Sports Industry and which cities and states it thrives in, they usually don’t think of Georgia. What comes to your mind? California, Colorado, Washington, Oregon? Probably. But did you know that Georgia is only behind California, Florida and New York for outdoor recreation consumer spending? From what we can… Read Post
The ever entertaining and fun crew at Vintage thought it would be good for me to walk around as an "Athlete" for an electric bike co. Funny. I’m back in Atlanta from Interbike and recovered by doing a real road ride and also a fun ride on Sunday. It was one of Atlanta's “Streets Alive”... Read Post
Helping build a brand based on a powerful insight is our favorite type of work we do here at the agency. We had the opportunity to partner with Navicent Health to build a new, simple, understandable brand. Developing a branding campaign around a central truth is a tactic that all marketers can leverage within their… Read Post
A few of us around here have finally taken a break from working on our outdoor industry clients and gotten into our mountain bike groove this summer. It feels good. Atlanta has the good fortune of being situated 3 hours from a few of North Carolina’s best trails–the Pisgah/Brevard area and the Tsali/NOC area. I’ve… Read Post
We’ve had the opportunity to work with Werner Co. for more than three years now and today received news that a recent campaign won the FIRST place prize in Ragan’s 2015 PR Daily Awards for best Product Launch. Exciting news! As background, Werner introduced an entirely new type of ladder to the market and through a… Read Post