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WORK PERFORMED /PR /Social /Photo+Video /Digital /Advertising Challenge As a relatively young brand, Vibe Kayaks had successfully developed a strong following with products that filled a price niche in the fishing kayak market. While enjoying growth, they came to Seed Factory to help support the positive momentum they had built. They knew that marketing was... Read Post
WORK PERFORMED /Creative Advertising /Instore-POP /Packaging Design /Photography /PR + Ambassadors /Video Challenge Wahoo Fitness was a relatively new player to the sports fitness technology category and they were growing in two distinct categories–-bicycling and running. They had the most innovative, technologically advanced bicycle trainer to hit the biking industry. We needed to help continue... Read Post
WORK PERFORMED /Advertising Challenge Trust for Public Land engaged us to develop an advertising campaign that promoted awareness, garnered support and help fundraising efforts for an ambitious public green space project along the Chattahoochee River. Approach We went through our process of Discovery, Define and Development to come up with multiple ad campaign directions. Unfortunately,... Read Post
WORK PERFORMED /Video Huge thanks to Scott Russell—the 1993 World SuperBike Champion, 1992 AMA Superbike Champion and 500cc Grand Prix racer—for doing this shoot with us. Also known as Mr. Daytona and Chief, he doesn't slow down for much. *This film was not produced for Scott Bikes, but instead a spec. spot showing our agency... Read Post
WORK PERFORMED /Creative Concepts /Advertising /Photography /PR /Social + Brand Ambassadors /Digital Challenge As a century old American manufacturing brand, Anchor Hocking wanted to create a scalable consumer acquisition model to drive the sales of their new glass hydration bottle in an already saturated category. Client research uncovered that fear of breakage is the number... Read Post
WORK PERFORMED /Advertising /Social Media /Design /PR Challenge Create a multi-faceted campaign using PR, digital marketing, advertising and social media to increase awareness and intent to purchase Olympia Outdoor flashlights, headlamps, lanterns and portable solar power products. Approach We executed an integrated marketing approach, of targeted public relations, digital and print advertising as well as social... Read Post
WORK PERFORMED /Social Media /Advertising /Design Challenge Create a brand ambassador campaign that positions RunSocial as the pioneer in mixed reality running technology and gains organic attention from influential media and social influencers. Approach To create buzz and credibility for RunSocial, we identified and worked closely with brand ambassadors across North America to advocate for... Read Post
WORK PERFORMED /Website /Design This was a rebranding assignment, where the first focus was to launch a new website that better fit the well-known brand. Bluewater Ropes' old site was lacking personality or any design that presented them as a leader in the rock climbing industry. BlueWater sponsors some of the very best rock climbers in... Read Post
WORK PERFORMED /Advertising Challenge While our creative director was at a large, international agency, he was tasked with helping develop a communications platform and creative that could be used across all mediums. It needed to work for the educational, welcoming component of REI stores and also act as a motivational leader. Approach Our CD and his... Read Post
WORK PERFORMED /Advertising Challenge We needed to set All-American Swim, an Ironman distributor, apart from other retailers in the category as they were new to online sales. Approach By showing All-American Swim clearly understood the mindset and determination of triathletes, our goal was to create a tribe of like-minded athletes who would emotionally connect with... Read Post