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WORK PERFORMED /TV Campaign This is a collection of some of our favorite healthcare TV spots our creative director worked on before starting Seed Factory. We've also included Seed's Navicanet Health commercials, but please see the Navicent Health case study for full campaigns. Kosair Children's Hospital Memorial Medical Center Coffee Regional Medical Center Navicent Health MPAAT
BRANDITUDE Kindness WORK PERFORMED /Brand Identity /Advertising /PR /Digital Challenge We began working with Navicent Health before that was even their name. When a new CEO arrived at Central Georgia Health System (CGHS), she knew the 2nd largest health system in Georgia needed a stronger, more cohesive brand. People living in Macon didn’t even realize... Read Post
WORK PERFORMED /Advertising /TV Campaign We love healthcare advertising because there's opportunity to make an impact and an emotional connection between the consumer and the health system. The TV campaign took a humorous approach to everyday healthcare based on the insight that patients want to be listened to. This work was produced at an agency in... Read Post
WORK PERFORMED /Advertising Unproduced work for a healthcare system, including their Children's Hospital. Work created at an agency before our creative director started Seed Factory. Reasons to Believe—Print Campaign Children's Campaign Newspaper Print Campaign
WORK PERFORMED /Branding /Naming /Collateral /Website We worked with BWell Senior Care, a home healthcare organization in the Southeast, to name their company, develop a logo and identity system, build their collateral and create style guidelines. We also designed and built their website. All of our work was based on competitive analysis and strategic positioning... Read Post
WORK PERFORMED /Advertising This was an educational campaign on the dangers of second-hand smoke, produced for the Minnesota Department of Health. The larger campaign strategy and insight was that people were more likely to quit for somebody else than for themselves. The concept of the first campaign was to show that secondhand smoke was so... Read Post
WORK PERFORMED /Positioning Update /Brand Identity Refresh /Advertising /Video /Program Support Challenge When the second CEO in the CDC Foundation’s history took her role, the foundation’s logo did not communicate a clear message and the tagline was interpreted in various ways. The CEO knew it was time for a brand refresh. Seed Factory’s challenge was... Read Post