Latest
WORK PERFORMED /PR /Social /Photo+Video /Digital /Advertising Challenge As a relatively young brand, Vibe Kayaks had successfully developed a strong following with products that filled a price niche in the fishing kayak market. While enjoying growth, they came to Seed Factory to help support the positive momentum they had built. They knew that marketing was... Read Post
BRANDITUDE Fueling Passion WORK PERFORMED /TV and Video SCUF needed to produce videos with Branditude, so they turned to us to execute in a nimble, efficient manner that didn’t cut quality. We produced and directed both spots entirely in-house using our full-time staff and deep bench of contractors. In pre-production, we developed shooting boards, cast... Read Post
WORK PERFORMED /Creative Advertising /Instore-POP /Packaging Design /Photography /PR + Ambassadors /Video Challenge Wahoo Fitness was a relatively new player to the sports fitness technology category and they were growing in two distinct categories–-bicycling and running. They had the most innovative, technologically advanced bicycle trainer to hit the biking industry. We needed to help continue... Read Post
WORK PERFORMED /TV Campaign /Photography /Radio /In-Store /Marketing Support /Out of Home Challenge Differentiate Tropical Smoothie Cafe from other fast casual restaurant chains and increase promotional sales. Approach We developed, designed and produced assets across all media for 6 promotional periods annually that reinforced brand personality within the millennial, health-conscious consumer market by highlighting... Read Post
WORK PERFORMED /Advertising /Graphic Design /Video + Photo /PR We’ve been lucky enough to concept and produce four exhibit campaigns for Museum of Design Atlanta. We’re fans of the museum and as a client they trust our creative insights, ideas and experience. The exhibit, Wire & Wood, allowed us the opportunity to concept and produce... Read Post
WORK PERFORMED /Strategy & Positioning /Branding /Advertising /Public Relations /Video & Photography /Web Development /Graphic Design Integrated Support Beauflor is a European manufacturer of flooring solutions, known internationally for their innovative vinyl products. When the company came to N. America and built their first 500,000 sq. ft manufacturing facility, they chose Seed Factory as their Agency of Record for all... Read Post
WORK PERFORMED /Creative /Video Production /Photography /Digital /Advertising Challenge As a new low-cost brand, Powersmart obtained distribution in Home Depot, Walmart, Lowes and Canadian Tire. Because of this fantastic retailer presence, they needed creative assets at a quality level that would support these demanding expectations. Approach With the creative production budget being a concern,... Read Post
WORK PERFORMED /Positioning Update /Brand Identity Refresh /Advertising /Social Content - Video /Photography Challenge KontrolFreek was approaching their 10th anniversary with a brand identity that hadn't changed much since the company was founded. They had expanded their product line beyond the original product, but the logo wasn't reflective of that. KontrolFreek's color palette had become... Read Post
WORK PERFORMED /Creative Concepts /Advertising /Photography /PR /Social + Brand Ambassadors /Digital Challenge As a century old American manufacturing brand, Anchor Hocking wanted to create a scalable consumer acquisition model to drive the sales of their new glass hydration bottle in an already saturated category. Client research uncovered that fear of breakage is the number... Read Post
WORK PERFORMED /Advertising /Social Media /Design /PR Challenge Create a multi-faceted campaign using PR, digital marketing, advertising and social media to increase awareness and intent to purchase Olympia Outdoor flashlights, headlamps, lanterns and portable solar power products. Approach We executed an integrated marketing approach, of targeted public relations, digital and print advertising as well as social... Read Post