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WORK PERFORMED /Fully-Integrated Marketing /Public Relations /Creative-Advertising /Media Buying /Photography & Video /Web Development /Design Integrated Support We worked with Atlas Roofing Corporation for more than ten years as a marketing partner for multiple divisions, but mainly their polyiso insulation division. What started as one project for a roof insulation brochure grew into a marketing... Read Post
WORK PERFORMED /Public Relations (PR) /TV Commercials & Video /Creative-Digital Assets /Hispanic Market Advertising Pro Tool Reviews® Hands-on review Situation As the PR agency for building products company ProDriven, our strategy has been to position Werner Ladder as an innovative leader in climbing, fall protection equipment and as a safety advocate. We've driven the narrative... Read Post
WORK PERFORMED /Video /Creative Content Approach PIMA serves their members by promoting product and material qualities, benefits and attributes. We were tasked to create video content annually based on member input and needs. All member manufacturers can use the content however they see fit in their marketing and sales channels. PIMA also hosts the content... Read Post
WORK PERFORMED /Video Production /Photography Video & Photography We produced many videos for multiple Atlas divisions, from customer profiles to product demonstrations. Our Creative Director has also been the photographer on many commercial site installations, documenting product use and building their visual asset library for all marketing needs. There have also been many photo shoots... Read Post
WORK PERFORMED /Public Relations (PR) /Brand Positioning /Creative-Digital Assets Challenge When WernerCo acquired KNAACK, the goal was to expand the company’s product offering and to appeal to its audience of professional tradesmen who need their tools protected on the worksite. We were tasked with creating a brand position that would resonate with its audience as... Read Post
WORK PERFORMED /Strategy & Positioning /Branding /Advertising /Public Relations /Video & Photography /Web Development /Graphic Design Integrated Support Beauflor is a European manufacturer of flooring solutions, known internationally for their innovative vinyl products. When the company came to N. America and built their first 500,000 sq. ft manufacturing facility, they chose Seed Factory as their Agency of Record for all... Read Post
WORK PERFORMED /Creative /Video Production /Photography /Digital /Advertising Challenge As a new low-cost brand, Powersmart obtained distribution in Home Depot, Walmart, Lowes and Canadian Tire. Because of this fantastic retailer presence, they needed creative assets at a quality level that would support these demanding expectations. Approach With the creative production budget being a concern,... Read Post
WORK PERFORMED /Advertising /Radio /Design These are examples from short-term projects in the building industry. For Bosch Geothermal, marketing projects included TV, radio, print, OOH and digital. We also have experience working on LG HVAC, Home Depot, DAP and Pennington Lawncare Products. Advertising, Design & Photography Radio
WORK PERFORMED /Positioning /Branding /Graphic Design /Copywriting Challenge MillerClapperton puts the final façade on some of the most notable buildings in Atlanta and across the U.S., but their brand was dated and didn’t reflect the beautiful architecture and design that they were entrusted to carry out. We were hired to assess their name, logo, branding... Read Post
WORK PERFORMED /Design Challenge Create a thoughtful, relevant gift that is nice enough to impress decision makers at brands like Louis Vuitton and Jimmy Choo. It had to be extremely well crafted, BUT couldn’t look too expensive and therefore be accidentally perceived as a bribe. Approach After extensive concepting, inspirational shopping and research, we came... Read Post