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BRANDITUDE Good Vibes WORK PERFORMED /PR /Social /Photo+Video /Digital /Advertising Challenge As a relatively young brand, Vibe Kayaks had successfully developed a strong following with products that filled a price niche in the fishing kayak market. While enjoying growth, they came to Seed Factory to help support the positive momentum they had built. They knew... Read Post
BRANDITUDE Never Quit WORK PERFORMED /Video Huge thanks to Scott Russell—the 1993 World SuperBike Champion, 1992 AMA Superbike Champion and 500cc Grand Prix racer—for doing this shoot with us. Also known as Mr. Daytona and Chief, he doesn't slow down for much. *This film was not produced for Scott Bikes, but instead a spec. spot... Read Post
WORK PERFORMED /Public Relations (PR) /TV Commercials & Video /Creative-Digital Assets /Hispanic Market Advertising Situation As the PR agency for North America since Jan. 2012, our strategy has been to position WernerCo as an innovative leader and drive the narrative for their key brands–Werner Ladders, KNAACK and WeatherGuard. We also do creative work on a... Read Post
WORK PERFORMED /Positioning Update /Brand Identity Refresh /Advertising /Social Content - Video /Photography Challenge KontrolFreek was approaching their 10th anniversary with a brand identity that hadn't changed much since the company was founded. They had expanded their product line beyond the original product, but the logo wasn't reflective of that. KontrolFreek's color palette had become... Read Post
BRANDITUDE Live Beautifully WORK PERFORMED /Strategy & Positioning /Branding /Advertising /Public Relations /Video & Photography /Web Development /Design Integrated Support Beauflor is a European manufacturer of flooring solutions, known internationally for their innovative vinyl products. When the company came to N. America and built their first 500,000 sq. ft manufacturing facility, they chose Seed Factory as their Agency of Record... Read Post
BRANDITUDE Woman Strong WORK PERFORMED /Creative Concepts /Advertising /Photography /PR /Social + Brand Ambassadors /Digital Challenge As a century old American manufacturing brand, Anchor Hocking wanted to create a scalable consumer acquisition model to drive the sales of their new glass hydration bottle in an already saturated category. Client research uncovered that fear of breakage... Read Post
BRANDITUDE Design Explorers WORK PERFORMED /Guerrilla Advertising /Design /Video /PR We’ve done four pro-bono projects for Museum of Design Atlanta. We’re fans of the museum and as a client they allow us great creative opportunities. The summer 2019 exhibit, Wire & Wood, allowed us the opportunity to concept and produce video, print and guerrilla marketing.... Read Post
WORK PERFORMED /Advertising /Video /Digital /Point-of-Purchase Challenge Manheim needed a B2B campaign that would resonate with very different audiences—buyers and sellers of cars at auction. Approach & Execution We positioned them as having the most level playing field in the industry and decided to create spread ads that were actually two ads playing off each other.... Read Post
WORK PERFORMED /Video /Design We really enjoyed working with Arborguard—smart arborists that are kind to the environment. Always wanting to save trees first, we were able to shoot and produce a video of an Arborguard device that provides nutrients directly to a trees root system and prolongs its life! The video was used as a... Read Post
WORK PERFORMED /Positioning Update /Brand Identity Refresh /Advertising /Video /Program Support Challenge When the second CEO in the CDC Foundation’s history took her role, the foundation’s logo did not communicate a clear message and the tagline was interpreted in various ways. The CEO knew it was time for a brand refresh. Seed Factory’s challenge was... Read Post