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Unbranded Content for Public Health Volunteers, Featuring HeartCorps and Epilepsy Foundation New England WORK PERFORMED /Video Storytelling /Video Strategy /Video Production Overview To strengthen awareness and participation in public health volunteer programs, Seed Factory was engaged for a storytelling initiative that brought the impact of volunteerism to life. Designed to support mission-driven organizations, the videos... Read Post
APHA (American Public Health Association) needed to promote the importance public health workers and the opportunities within the field. WORK PERFORMED /Video Storytelling /Case Study Writing Challenge APHA (American Public Health Association) to promote the importance of public health workers even as government funding was decreasing on a national level. Approach Interview people from different... Read Post
THE IMPORTANCE OF CITY & COUNTY PUBLIC HEALTH INITIATIVES WORK PERFORMED /Video Storytelling /Case Study Writing Challenge NACCHO (National Association of County and City Health Officials) needed to raise awareness and promote the of importance of the work being conducted by city and county health organizations. To do that, we set out to tell individual... Read Post
WORK PERFORMED /Video Production /Content Consulting Approach The KCNT1 Epilepsy Foundation is a small nonprofit focused on raising awareness and funding for research—especially medications and treatments that can help improve management of the disease. After learning more about their mission, we proposed creating a story driven video that follows one family’s journey. The goal is... Read Post
WORK PERFORMED /Fully-Integrated Marketing /Public Relations /Creative-Advertising /Media Buying /Photography & Video /Web Development /Design Integrated Support We worked with Atlas Roofing Corporation for more than ten years as a marketing partner for multiple divisions, but mainly their polyiso insulation division. What started as one project for a roof insulation brochure grew into a marketing... Read Post
WORK PERFORMED /Video /Creative Content Approach PIMA serves their members by promoting product and material qualities, benefits and attributes. We were tasked to create video content annually based on member input and needs. All member manufacturers can use the content however they see fit in their marketing and sales channels. PIMA also hosts the content... Read Post
WORK PERFORMED /Video Production /Photography Video & Photography We produced many videos for multiple Atlas divisions, from customer profiles to product demonstrations. Our Creative Director has also been the photographer on many commercial site installations, documenting product use and building their visual asset library for all marketing needs. There have also been many photo shoots... Read Post
NONPROFIT CAMPAIGN OF 20+ VIDEOS, PHOTOGRAPHY, WRITTEN SUCCESS STORIES & MEMBER STORIES WORK PERFORMED /Video Storytelling /Case Study Writing /Member Stories Writing /Photography /Graphic Design Overview AmeriCorps launched Public Health AmeriCorps to address community health needs while strengthening the public health workforce. As future funding depended on demonstrating impact, the organization needed a compelling way... Read Post
WORK PERFORMED /Brand Positioning /Brand Identity Refresh /Advertising /Video /Program Support Challenge When the second CEO in the CDC Foundation’s history took her role, the foundation’s logo did not communicate a clear message and the tagline was interpreted in various ways. The CEO knew it was time for a brand refresh. Seed Factory’s challenge was... Read Post
WORK PERFORMED /PR /Social /Photo+Video /Digital /Advertising Challenge As a relatively young brand, Vibe Kayaks had successfully developed a strong following with products that filled a price niche in the fishing kayak market. While enjoying growth, they came to Seed Factory to help support the positive momentum they had built. They knew that marketing was... Read Post