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WORK PERFORMED /Video /Creative Content Approach PIMA serves their members by promoting product and material qualities, benefits and attributes. We were tasked to create video content annually based on member input and needs. All member manufacturers can use the content however they see fit in their marketing and sales channels. PIMA also hosts the content... Read Post
WORK PERFORMED /Brand Positioning /Brand Identity Refresh /Advertising /Video /Program Support Challenge When the second CEO in the CDC Foundation’s history took her role, the foundation’s logo did not communicate a clear message and the tagline was interpreted in various ways. The CEO knew it was time for a brand refresh. Seed Factory’s challenge was... Read Post
WORK PERFORMED /PR /Social /Photo+Video /Digital /Advertising Challenge As a relatively young brand, Vibe Kayaks had successfully developed a strong following with products that filled a price niche in the fishing kayak market. While enjoying growth, they came to Seed Factory to help support the positive momentum they had built. They knew that marketing was... Read Post
WORK PERFORMED /Positioning Update /Brand Identity Refresh /Advertising /Social Content - Video /Photography Challenge KontrolFreek was approaching their 10th anniversary with a brand identity that hadn't changed much since the company was founded. They had expanded their product line beyond the original product, but the logo wasn't reflective of that. KontrolFreek's color palette had become... Read Post
WORK PERFORMED /Creative Concepts /Advertising /Photography /PR /Social + Brand Ambassadors /Digital Challenge As a century old American manufacturing brand, Anchor Hocking wanted to create a scalable consumer acquisition model to drive the sales of their new glass hydration bottle in an already saturated category. Client research uncovered that fear of breakage is the number... Read Post
WORK PERFORMED /Advertising /Social Media /Design /PR Challenge Create a multi-faceted campaign using PR, digital marketing, advertising and social media to increase awareness and intent to purchase Olympia Outdoor flashlights, headlamps, lanterns and portable solar power products. Approach We executed an integrated marketing approach, of targeted public relations, digital and print advertising as well as social... Read Post
WORK PERFORMED /Social Media /Advertising /Design Challenge Create a brand ambassador campaign that positions RunSocial as the pioneer in mixed reality running technology and gains organic attention from influential media and social influencers. Approach To create buzz and credibility for RunSocial, we identified and worked closely with brand ambassadors across North America to advocate for... Read Post