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WORK PERFORMED /Fully-Integrated Marketing /Public Relations /Creative-Advertising /Media Buying /Photography & Video /Web Development /Design Integrated Support We worked with Atlas Roofing Corporation for more than ten years as a marketing partner for multiple divisions, but mainly their polyiso insulation division. What started as one project for a roof insulation brochure grew into a marketing... Read Post
WORK PERFORMED /Public Relations (PR) /TV Commercials & Video /Creative-Digital Assets /Hispanic Market Advertising Pro Tool Reviews® Hands-on review Situation As the PR agency for building products company ProDriven, our strategy has been to position Werner Ladder as an innovative leader in climbing, fall protection equipment and as a safety advocate. We've driven the narrative... Read Post
WORK PERFORMED /Naming & Positioning /Branding & Design /Advertising & PR /Copywriting & Content Challenge We began working with Navicent Health before that was even their name. When a new CEO arrived at Central Georgia Health System (CGHS), she knew the 2nd largest health system in Georgia needed a stronger, more cohesive brand. People living... Read Post
NONPROFIT CAMPAIGN OF 20+ VIDEOS, PHOTOGRAPHY, WRITTEN SUCCESS STORIES & MEMBER STORIES WORK PERFORMED /Video Storytelling /Case Study Writing /Member Stories Writing /Photography /Graphic Design Overview AmeriCorps launched Public Health AmeriCorps to address community health needs while strengthening the public health workforce. As future funding depended on demonstrating impact, the organization needed a compelling way... Read Post
WORK PERFORMED /Public Relations (PR) /Brand Positioning /Creative-Digital Assets Challenge When WernerCo acquired KNAACK, the goal was to expand the company’s product offering and to appeal to its audience of professional tradesmen who need their tools protected on the worksite. We were tasked with creating a brand position that would resonate with its audience as... Read Post
WORK PERFORMED /PR /Social /Photo+Video /Digital /Advertising Challenge As a relatively young brand, Vibe Kayaks had successfully developed a strong following with products that filled a price niche in the fishing kayak market. While enjoying growth, they came to Seed Factory to help support the positive momentum they had built. They knew that marketing was... Read Post
WORK PERFORMED /Advertising /Graphic Design /Video + Photo /PR We’ve been lucky enough to concept and produce four exhibit campaigns for Museum of Design Atlanta. We’re fans of the museum and as a client they trust our creative insights, ideas and experience. The exhibit, Wire & Wood, allowed us the opportunity to concept and produce... Read Post
WORK PERFORMED /Strategy & Positioning /Branding /Advertising /Public Relations /Video & Photography /Web Development /Graphic Design Integrated Support Beauflor is a European manufacturer of flooring solutions, known internationally for their innovative vinyl products. When the company came to N. America and built their first 500,000 sq. ft manufacturing facility, they chose Seed Factory as their Agency of Record for all... Read Post
WORK PERFORMED /Creative Concepts /Advertising /Photography /PR /Social + Brand Ambassadors /Digital Challenge As a century old American manufacturing brand, Anchor Hocking wanted to create a scalable consumer acquisition model to drive the sales of their new glass hydration bottle in an already saturated category. Client research uncovered that fear of breakage is the number... Read Post
WORK PERFORMED /Advertising /Social Media /Design /PR Challenge Create a multi-faceted campaign using PR, digital marketing, advertising and social media to increase awareness and intent to purchase Olympia Outdoor flashlights, headlamps, lanterns and portable solar power products. Approach We executed an integrated marketing approach, of targeted public relations, digital and print advertising as well as social... Read Post