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BRANDITUDE Good Vibes WORK PERFORMED /PR /Social /Photo+Video /Digital /Advertising Challenge As a relatively young brand, Vibe Kayaks had successfully developed a strong following with products that filled a price niche in the fishing kayak market. While enjoying growth, they came to Seed Factory to help support the positive momentum they had built. They knew... Read Post
WORK PERFORMED /Public Relations (PR) /TV Commercials & Video /Creative-Digital Assets /Hispanic Market Advertising Situation As the PR agency for North America since Jan. 2012, our strategy has been to position WernerCo as an innovative leader and drive the narrative for their key brands–Werner Ladders, KNAACK and WeatherGuard. We also do creative work on a... Read Post
BRANDITUDE Kindness WORK PERFORMED /Brand Identity /Advertising /PR /Digital Challenge We began working with Navicent Health before that was even their name. When a new CEO arrived at Central Georgia Health System (CGHS), she knew the 2nd largest health system in Georgia needed a stronger, more cohesive brand. People living in Macon didn’t even realize... Read Post
BRANDITUDE Live Beautifully WORK PERFORMED /Strategy & Positioning /Branding /Advertising /Public Relations /Video & Photography /Web Development /Design Integrated Support Beauflor is a European manufacturer of flooring solutions, known internationally for their innovative vinyl products. When the company came to N. America and built their first 500,000 sq. ft manufacturing facility, they chose Seed Factory as their Agency of Record... Read Post
BRANDITUDE Woman Strong WORK PERFORMED /Creative Concepts /Advertising /Photography /PR /Social + Brand Ambassadors /Digital Challenge As a century old American manufacturing brand, Anchor Hocking wanted to create a scalable consumer acquisition model to drive the sales of their new glass hydration bottle in an already saturated category. Client research uncovered that fear of breakage... Read Post
WORK PERFORMED /Advertising /Social Media /Design /PR Challenge Create a multi-faceted campaign using PR, digital marketing, advertising and social media to increase awareness and intent to purchase Olympia Outdoor flashlights, headlamps, lanterns and portable solar power products. Approach We executed an integrated marketing approach, of targeted public relations, digital and print advertising as well as social... Read Post
BRANDITUDE Design Explorers WORK PERFORMED /Guerrilla Advertising /Design /Video /PR We’ve done four pro-bono projects for Museum of Design Atlanta. We’re fans of the museum and as a client they allow us great creative opportunities. The summer 2019 exhibit, Wire & Wood, allowed us the opportunity to concept and produce video, print and guerrilla marketing.... Read Post
WORK PERFORMED /PR Challenge Own and win the Holiday Season through creative programming and traditional PR approaches. Approach A series of holiday tactics were executed: Develop a holistic media strategy between mainstream and social media to maximize reach. Get executives in front of media early in the season. Utilize BlueShirts (the in-store sales force)... Read Post
WORK PERFORMED /Radio /PR /Website /Design Challenge We partnered with Atlanta Humane Society (AHS) over the course of several years to build a stronger brand identity and connection with donors, community leaders and other key stakeholders. Atlanta Humane Society’s brand awareness and familiarity with the many programs and community support that AHS provided was low.... Read Post
WORK PERFORMED /Fully-Integrated Marketing /Creative-Advertising /Media Buying /Public Relations /Photography & Video /Web Development /Design Integrated Support We’ve been working with Atlas Roofing Corporation for more than eight years and have partnered with two divisions, including the Roof & Wall Insulation division and Shingles & Underlayments teams. What started as one project for a roof... Read Post