As a relatively young brand, Vibe Kayaks had successfully developed a strong following with products that filled a price niche in the fishing kayak market. While enjoying growth, they came to Seed Factory to help support the positive momentum they had built. They knew that marketing was a key element to sustained and even accelerated market share.
We took a holistic view of the brand to determine the best approach, tone and marketing tactics that would resonate with their current customer base as well as new customers—the outdoor and active minded consumer. We employ a fully integrated marketing effort—using consistent visuals and messaging—to promote their branditude across all customer touch points. This includes advertising (print and digital), photography, video, search, social, PR and email marketing.